The world spit me out and I was spinnin' around
The Nicole Scherzinger juggernaut gathered even more momentum yesterday with the release of her game-changing "Boomerang" video. This is some next level shit but I'm going to keep it real. My initial reaction was something along the lines of - what in the "Scream & Shout" hell is this? But then I watched it a couple of dozen more times and realised that Nicky is breaking new ground with her high art, low budget masterpiece.
Before I delve into the magic of Matrix - The Musical, can I just say how much better "Boomerang" sounds in HQ? I loved the radio rip but it made the production sound a bit shoddy. Now this is the kind of pop perfection I expect from the woman who brought us "Wet"! Moving on to the video. It's rather gorgeous to look at it, don't you think? Nicole is always flawless but she really brings sexy back in a selection of stylish outfits that show off her killer curves.
In the first couple of scenes, "Boomerang" reminds me of Kylie's "Love At First Sight" with the flashes of colour juxtaposed against the black and white background. It's chic and classy and almost a bit boring but then we're thrown down the rabbit hole into a weird and wonderful world of marching Scherzi-soldiers and dubious special effects.
Actually, let me clarify. Some of the visuals are stunning - I love the scene where all the Nicoles are hanging mid-air and when they make pretty shapes. My favourite part is probably when the diva has light glowing out of her back. That is some Tron-inspired shit right there! The weirder the concept, the better the computer effects look. However, there are a couple of dodgy moments and there's no excuse for wearing a garbage bag in that neon cage.
On the whole, however, "Boomerang" is stylish and odd and utterly captivating. It's a Lady Gaga concept filmed on a Dev-sized budget but that's Nicky for you. Always aiming for the top!
Watch in awe as the most underrated girl in game snatches your fave's wig below.
9/10
