Madonna is smart. I'll give her that. "Give Me All Your Luvin'" is a triumph from a marketing perspective. Start a feud with Lady Gaga, hire Nicki Minaj for radio relevance and buy M.I.A.'s soul for credibility. Throw in a Super Bowl performance and a newly rejuvenated face and you have a hit single. But is it any good? The short answer is no.To my ears, "Give Me All Your Luvin'" is the completely unnecessary sequel to "4 Minutes" - yet another embarrassing plea to be embraced by the kids. It wouldn't bother me as much if the track itself was forward-thinking and original but this is derivative beyond belief. For starters, cheerleader chants have been done to death. Avril Lavigne, Kylie and Gwen Stefani all went there years ago and did it considerably better. Then there's the biggest problem. Martin Solveig basically just recycled his current club hit "Big In Japan". It's exactly the same song - only better because Martina from Dragonette isn't egotistical enough to chant her own name.
And what about feature creatures Nicki Minaj and M.I.A.? They are just used as comparatively youthful scenery. Onika gets a tiny rap while her formerly hip partner-in-crime is reduced to shouting a couple of lines before fading into the background. The annoying thing is - Lady Gaga has made electronic music palatable to US radio programmers again. Madonna could have come back with another "Music" or "Ray Of Light" and it would have generated just as much attention without making her look ten shades of desperate.
As for the video, it's a fail too. The horizontal walking is stolen from Kylie's last concert tour (look up "Wow" on YouTube) and I'm bored with all the self-referential garbage. She looks utterly ridiculous in that whit dress. Looks like Lady Gaga gets the last laugh. Fuck all of our lives!
RATING: 3.5/10
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