I'm extremely wary of over-hyped English pop divas. For every Ellie Goulding there are ten Little Boots and watching the wannabes crash and burn isn't as much fun as it used to be. The current queen of the British pop scene is a sultry singer called Jessie Ware. All the usual suspects are hailing her as the next big thing but until now her biggest hit - the rather dire "110%" - landed at a Róisín Murphy-tastic #61. So is she any good? Jessie reminds me of a less neurotic Marina & The Diamonds crossed with that crazy-looking chick from Swing Out Sister. Which is a compliment. I think.
Her voice is sublime and she has a great image but the music has been a bit hit and miss for me. I loved the Sade-lite of "Running" but the aforementioned "110%" was the most self-conscious pop experiment of 2012. Happily, she has another winner on her hands with "Wildest Moments". This soft and delicate ballad is the pretty brunette's most appealing single to date. It's also her most commercial. I can imagine this on the radio, connecting with moody teenagers and bored housewives alike. The lyrics are ring true and the production is gorgeous. I even love the video (below). It couldn't be more simple but it works. If Jessie keeps delivering tunes like this, I'm well and truly on board.
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