It's not easy being a Medina fan. And I'm not talking about her unusually depressing approach to dance music. The gloomy Dane is burdened with being big in Germany, which is great for her bank balance (because they still have a viable record industry) but hard for international fans due to the dim view German labels have of YouTube. Their view is - if you want the video, you can buy it from iTunes. As a result Medina's music doesn't get shared on blogs to the same extent as her Scandinavian contemporaries and her music tends to fall through the cracks.
A lot has happened since my last post about Denmark's leading dance diva. For starters, she has released another English language album called Forever. It's great - try hunting down the double disc German deluxe edition if you can. The lead single did well in her key markets but I prefer the follow-up. "Happening" is vintage Medina - an atmospheric burst of down-tempo electro-pop with an understated chorus that worms its way into your head after a couple of listens. She's like a female Hurts but with better songs.
The video (below) is a typically classy affair and really makes you wonder why Medina hasn't tried her luck in the US or UK. She clearly has the talent and vision.
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