From the post-apocalyptic drama of "Run The World (Girls)" to the zero-budget performance video for "Love On Top", Beyoncé has delivered a bit of everything this era. And while I definitely like some of the concepts more ("Countdown") than others ("1+1"), the videos have all suited the material and shown off Queen B's legendary versatility. It seems fitting then that she keep the best for last.Actually, that's not quite right. "Party" isn't the best video from "4" - that would be "Countdown" or "Run The World (Girls)" - but it's my favourite. I love it when Bey lets her mask slip a bit and has a bit of fun. Like when she raided the liquor cabinet in "Why Don't You Love Me?" before dusting her 16 Grammys. Sometimes I think the most successful artist of the millennium over thinks things in the pursuit of excellence, so it's nice for her to take a step back and deliver this rambling, yet incredibly enjoyable, mess. Which she directed herself. Respect.
The concept:
Beyoncé throws a party in a trailer park and invites over a bunch of friends that include her superstar sister Solange, former Destiny's Child bandmate Kelly Rowland and rapper J.Cole.
Why it works:
1. The clip suits the lyrics perfectly. This is a party I would love to attend... if only to see Bey mow the lawn stilettos and little else.
2. It is a high-camp extravaganza. This is what I imagine a street party thrown by the cast of RuPaul's Drag Race would look like. Hair rollers and short shorts as far as the eye can see.
3. Kelly Rowland's presence adds some serious star power to the proceedings!
4. The sight of Beyoncé doing her make-up on the toilet. Millie Jackson approves.
5. Ghetto fabulous fashion that will make your head spin.
6. Excerpts from the diva's "Year Of 4" documentary add to the clip's homespun charm. It's completely unnecessary but cracks me up.
7. The trashy Cassie look-a-like.
The negatives:
Michelle Williams' invitation was obviously lost in the mail. Rude.
The verdict:
Move aside, BB Homemaker. Trailer park Betty is the new Queen of my heart.
10/10
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