Nelly Furtado's Big Hoops Video Is As Crazy As The Song

Nelly Furtado can do no wrong in my eyes. I love her quirky voice, genre-hopping ways and bad Spanish. I also seem to be one of the few people that love her comeback single - at least if its non-existent chart run is any indication. The Canadian's camp must be concerned. Her last English language album sold ten million copies around the world and spawned era-defining hits like "Maneater", "Say It Right" and "Promiscuous". Meanwhile "Big Hoops" is yet to crack the the US iTunes top 200. That's what happen when you wait 6 years! It also doesn't help that the song is crazier than Courtney Love. Darkchild and Nelly were clearly smoking the good stuff when they settled on a half-spoken, chorus-free jam about earrings as a calling card for her new album.

The bizarre thing is that it works. Kind of. Rodney's production goes hard and there are enough little hooks to pull you in. Unfortunately, you need to hear it ten times for shit to click and most people obviously can't be fucked. It will be interesting to see if the video (below) helps her cause. I love how demented it is but I'm sure a lot of people will be scratching their heads. In a nutshell - Nelly walks around on stilts, dances (very) awkwardly, makes weird hand gestures and turns into a Godzilla-sized creature. Oh and there are some random American Indian hoop-spinners. Why not? Fingers crossed it takes off because I need this album to work so we get an Australian tour!

And if the original version of "Big Hoops" doesn't push your buttons, check out the Wideboys remix (bottom of post). This is the gayest shit I've heard in ages. Needless to say, I'm mildly obsessed.